Swifties for Hope was founded on a simple but transformative belief: if fandom can mobilize millions around music, it can also mobilize millions around democracy. At a time when many voters, particularly younger voters, felt exhausted, disconnected, and increasingly disengaged from traditional political institutions, we saw an opportunity to create a different entry point into civic participation—one rooted in community, creativity, belonging, and hope.
We work to leverage the organizing power, creativity, and sense of belonging already present within the Swiftie community and transform those strengths into a civic engagement infrastructure spanning digital platforms, volunteer networks, grassroots organizing, and community education. Rather than asking supporters to enter traditional political spaces, we bring civic engagement directly into fandom spaces.
voter contacts
friendship bracelets distributed
volunteer hours logged
voter registrations supported
raised for civic and community initiatives
US States with volunteers mobilized
mail pieces sent
pledges to vote
Swifties for Hope originally launched as Swifties for Kamala during the 2024 election, transforming the energy of one of the world's largest fandoms into meaningful civic action. In less than four months, this community of volunteers built an energetic, accessible organizing program that reached millions of voters and invited fans across the country to participate.
Behind every total is a project, a group of volunteers, and a reason people chose to show up.
The midterms will shape decisions in Congress, state governments, and communities across the country. Swifties for Hope will help our community stay engaged, support aligned causes and campaigns, and turn election-season energy into action. For trusted tools to register, check your status, find your polling place, or make a voting plan, visit Vote.org.